Kupega Affect
WEAVING TOKELAU IDENTITY THROUGH CULTURE, MOVEMENT & STORY
KUPEGA, meaning “net” in Tokelau, symbolizes both cultural connection and preservation. The brand serves as a digital net, drawing people back to their Tokelau heritage through movement, music, and memory. At its core is AFFECT, the emotional and spiritual impact of reconnection, turning cultural education into a deep, lived experience.